Description
Instructor: Omari Martin
Day: Sunday, beginning July 21, 2024
Time: 2:30 – 4:00 PM Pacific Time
Course Length : 5 weeks – All live sessions are recorded
Upon completion of this course you will be able to:
- Create a business name based on your inspiration and vision
- Identify a form of business ownership to match your business interests and risk tolerance
- Use proven business principles to create your successful business
- Identify and develop your competitive advantage
And you will have an understanding of:
- Creating a business identity
- Advantages and disadvantages of different business forms
- Major business functions as they relate to the business system
Weekly Topics:
1. Business Creativity & Organization
• Idea/Inspiration • Vision • The Name
• Sole Proprietorship • Partnership • Corporation • Limited Liability Corporation (LLC) • Non-profit Corporation • Low-profit Corporation
2. Business Administration & Management / Operations / Finance / Accounting
• Owners • Managers • Employees
• Client Contact • Astrology Software • Banking/Commerce • Policies (Payments/Refunds)
• Debt Financing • Equity Financing
• Business Type – Service / Merchandising / Manufacturing • IRS Tax ID (www.irs.gov) • Financial Statements
3. Marketing
• Market Research • The 4 Ps and 4 Cs of Marketing • Target Market (primary, secondary, and tertiary) • Intellectual Property • Trademark/Service • Copyright • Branding
4. Competitive Advantage
• Albert Humphrey’s SWOT Analysis • Michael Porter’s Five Forces Model
• Website • Social Media (Facebook / Instagram / Twitter / Snapchat / YouTube)
5. Legal & Insurance
• Business Licenses • Local Ordinances and State Laws • Client Release Form and Disclaimer
• General Liability Insurance • Home Business Insurance
Registration closes at 7:00am on Wednesday July 24th, 2024
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