Your natal chart holds the blueprint for your brand. In this five-week course with astrologer and marketing strategist Lori Barnes, you will build a clear, compelling brand for your astrology business using the wisdom of your natal chart.
This course guides practicing astrologers through brand identity, audience development, messaging, and client experience. You will finish with a polished branding profile and a brand kit designed to attract the clients you are meant to serve.
Original price was: $295.00.$280.25Current price is: $280.25.
Your brand is more than a logo or a tagline. It is the full experience of how clients recognize your value, understand what you offer, and decide whether you are the right astrologer for them. This course helps students build a business identity, a brand, that is practical and aligned with their own chart and professional goals.
In Branding: Attract the Right Clients with Astrology, Lori brings together her background in marketing, psychology, and her original Astrology Board of Directors framework to show students how the natal chart can support strategic brand development. Students will learn how to translate chart symbolism into practical decisions about audience, messaging, values, communication, visual identity, and business growth.
Designed for astrologers who are launching, growing, or refining a professional practice, this course offers a structured process for defining what makes your work distinctive and how to communicate that effectively in an increasingly crowded and rapidly changing marketplace, where more astrologers are entering the field and AI is reshaping how people search, learn, and choose services.
Over five-weeks, students will define their niche, identify their ideal clients, strengthen their positioning, develop a cohesive brand kit, and examine how branding supports the full client journey from first impression to long-term relationship.
By the end of this course, you will:
Week 1: See Your Business Through the Lens of Your Chart
Week 2: Know Your Audience, Own Your Niche
Week 3: Position Yourself in the Marketplace and Communicate Your Value
Week 4: Build Your Brand Kit
Week 5: Map the Client Journey and Integrate
All required material will be provided by the instructor.
This course requires Low Intermediate Astrological Knowledge.
Click here to check your astrological skill set
In order to complete the Astro Branding Profile, you will need to have a foundational understanding of the planets, how they express through the signs and houses, and how aspects modify and clarify natal placements.
No prior marketing knowledge is required.
Registration closes at 7:00am on Wednesday July 1st, 2026
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