P101 – Marketing for Astrologers – Fall 2023-24
Marketing for Astrologers is designed to help you create a marketing plan so that you can launch or grow your astrology practice. Your natal astrology chart will help you build an Astro Branding Profile and complete a personalized Marketing Plan for your business. You will walk away with an actionable marketing strategy you can execute right away.
- Statistics, Business and Marketing Plan, Astro Branding Profile Outcome: Learn about the current trends and marketplace of astrology and become familiar with the Marketing Plan and Astro Branding Profile templates that will be completed during the course.
- Understanding how AI will impact your business, Your Marketing Mix, Niching, and Business Stage, Phase and Growth Outcome: Gain an awareness of the state of AI. Identify your marketing mix and niche. Identify the current status of your business and the appropriate starting point for your marketing plan.
- Your Ideal Client, Branding Persona, Astro Branding Profile, Website Outcome: Clarify who your ideal client is. Create your branding persona. Connect your astrology profile to your marketing plan. Understand the important components of a website.
- How to position your business in the marketplace, Creating content and sales strategy. Outcome: Using your Astrology Branding Profile, create your strategy for positioning your business in the marketplace.
- Messaging, Email Marketing, Timing and Mindset Outcome: Understanding the best messaging and email marketing practices. Planning ahead using astrological timing techniques. Improve your success by learning how to foster a growth oriented mindset. Complete your Marketing Plan and Astro Branding Profile.
In order to complete the Astro Branding Profile, you will need to have a foundational understanding of the planets, how they express through the signs, in the houses and how aspects modify and clarify natal placements. No prior marketing knowledge is required.