Description

Instructor: Lori Barnes

Day: Sunday, beginning October 22, 2023

Time: 9:00 – 11:00 AM Pacific Time

Course Length: 5 weeks – all live sessions are recorded

By the end of the course you will have completed a personalized marketing plan and astrology based branding profile that you will use to launch or grow your astrological practice. You will learn how to scale your business and use strategies oriented to the current stage of your business.

Weekly Topics:

1. Statistics, Business and Marketing Plan, Astro Branding Profile. Outcome: Learn about the current trends and marketplace of astrology and become familiar with the Marketing Plan and Astro Branding Profile templates that will be completed during the course.
2. Understanding how AI will impact your business, Your Marketing Mix, Niching, and Business Stage, Phase and Growth. Outcome: Gain an awareness of the state of AI. Identify your marketing mix and niche. Identify the current status of your business and the appropriate starting point for your marketing plan.
3. Your Ideal Client, Branding Persona, Astro Branding Profile, Website. Outcome: Clarify who your ideal client is. Create your branding persona. Connect your astrology profile to your marketing plan. Understand the important components of a website.
4. How to position your business in the marketplace, Creating content and sales strategy. Outcome: Using your Astrology Branding Profile, create your strategy for positioning your business in the marketplace.
5. Messaging, Email Marketing, Timing and Mindset. Outcome: Understanding the best messaging and email marketing practices. Planning ahead using astrological timing techniques. Improve your success by learning how to foster a growth oriented mindset. Complete your Marketing Plan and Astro Branding Profile.

Pre-requisites:

In order to complete the Astro Branding Profile, you will need to have a foundational understanding of the planets, how they express through the signs and houses, and how aspects modify and clarify natal placements. No prior marketing knowledge is required.

Required reading:

All required material will be provided by the instructor.

View Lori’s bio here