Description

Instructor: Omari Martin

Day: Sunday, beginning July 20, 2025*

Time: 12:30 – 2:00 PM Pacific Time

Course Length : 5 weeks – All live sessions are recorded

*Skipping class on August 3, resume August 10

Upon completion of this course you will be able to:

• Create a business name based on your inspiration and vision
• Identify a form of business ownership to match your business interests and risk tolerance
• Use proven business principles to create your successful business
• Identify and develop your competitive advantage

And you will have an understanding of:

• Creating a business identity
• Advantages and disadvantages of different business forms
• Major business functions as they relate to the business system

Weekly Topics:

1. Business Creativity & Organization

• Idea/Inspiration • Vision • The Name

• Sole Proprietorship • Partnership • Corporation • Limited Liability Corporation (LLC) • Non-profit Corporation • Low-profit Corporation

2. Business Administration & Management / Operations / Finance / Accounting

• Owners • Managers • Employees

• Client Contact • Astrology Software • Banking/Commerce • Policies (Payments/Refunds)

• Debt Financing • Equity Financing

• Business Type – Service / Merchandising / Manufacturing • IRS Tax ID (www.irs.gov) • Financial Statements

3. Marketing

• Market Research • The 4 Ps and 4 Cs of Marketing • Target Market (primary, secondary, and tertiary) • Intellectual Property • Trademark/Service • Copyright • Branding

4. Competitive Advantage

• Albert Humphrey’s SWOT Analysis • Michael Porter’s Five Forces Model

• Website • Social Media (Facebook / Instagram / Twitter / Snapchat / YouTube)

5. Legal & Insurance

• Business Licenses • Local Ordinances and State Laws • Client Release Form and Disclaimer

• General Liability Insurance • Home Business Insurance

Required Text:

Chocolate Sauce: The Plain Vanilla Astrologer’s Guide to the Art of Practicing Astrology by Pat Geisler published by ACS Publications

Recommended Text:

Astrology as a Business by Doris Chase Doane published by AFA

View Omari’s bio here

Registration closes at 7:00am on Wednesday July 23rd, 2025